Career Milestones & Experience

Back to Home

A planned period dedicated to establishing a new personal base, intensive self-education, and preparing for the next step in my executive career.

  • Intensive upskilling and practical implementation of Artificial Intelligence (AI) tools in strategic and project management.

  • Continuous professional development and analysis of current market trends within the B2B/B2G segments.

  • Starting Spring 2026: Active market mapping and exploring new opportunities for a return to top-tier executive management.

  • Complex personal relocation, including the coordination of extensive reconstruction works.

Leading importer and distributor of furniture and home decorations serving a network of over 500 local and multinational B2B retailers. Direct reporting line to the company owners.

  • Designed and implemented new sales and marketing processes to drive sustainable growth in the B2B segment.

  • Led the decorations sales team, resulting in a significant increase in overall sales and partner engagement..

  • Streamlined B2B marketing communication and optimized cross-departmental collaboration.

Led the Czech branch of the Motortech Group (official distributor of Polaris ORV and Indian Motorcycle) with full P&L responsibility. Managed daily operations, strategic B2B/B2C initiatives, and a team of 15 employees.

  • Increased market share from 3% to 5% within two years in a highly competitive market.

  • Restructured the dealer network (strategic shift from 25% to 70% mono-brand representation), dramatically increasing brand loyalty and profitability.

  • Designed and deployed a highly functional dealer incentive system and optimized corporate processes.

  • Successfully positioned Polaris as the most visible ORV brand within the Czech racing community through targeted sponsorships and brand activation.

Provided C-level consulting, new market expansion strategies, and business development for technology, security, and industrial companies. Focused on product commercialization and navigating complex B2B/B2G sales cycles.

  • AirCrew Check (Aviation Security & OSINT): Directed B2G business development in the Middle East. Negotiated directly with airport executives and state security agencies (Emirates, Dubai Police).

  • HW group (Industrial IoT): Strategic advisor to the CEO regarding the global market strategy of a Czech sensor manufacturer with worldwide distribution.

  • Strategic Tender Consulting: Lead strategist working alongside top advertising and communication agencies for major corporate clients.

Directed product management, strategic planning, and communication for the key domestic market. Led a team (4 direct, >40 indirect reports) with a direct impact on retail and fleet sales for a division generating over CZK 20 billion in revenue (in 2015).

  • Successfully launched key models (ŠKODA Yeti, Octavia CNG, Fabia, Superb), consistently exceeding KPIs set by the global headquarters.

  • Launched a revolutionary operational leasing program for retail customers ("ŠKODA Without Worries"), exceeding the planned market penetration by more than twofold.

  • Executed massive brand activations, including a strategic partnership with the Czech Olympic Team (Sochi Olympic Park).

Full P&L responsibility for the Czech and Slovak branches. Managed business development and the expansion of the dealer network (motorcycles, ATVs, marine) with an annual turnover of approx. CZK 300 million.

  • Negotiated and won a major B2G public tender to supply 70+ motorcycles to the Czech Police.

  • Achieved the #1 market position in new motorcycle registrations (2007) and successfully navigated the network through the economic crisis (2008).

  • Built and stabilized a team from 3 to 15 employees and maintained key relationships with government authorities, media, and the European headquarters.

Specialized marketing and communication consulting for corporate clients.

  • Key Project: Consulting for the Swiss start-up Poster Consulting International Prague on the strategic implementation of tools for measuring and optimizing the out-of-home (OOH) advertising market in the Czech Republic. Direct reporting to the Swiss owner.

Full P&L responsibility for the marketing operations of the dominant operator's retail division (this division generated approx. 90% of the company's CZK 50 billion revenue at the time).

  • Led and mentored a large department of 50 employees.

  • Managed marketing inputs for corporate business plans and provided methodological oversight for implementation across extensive distribution channels.

Directed ATL and BTL communication strategies across the CEE region to support sales volumes exceeding CZK 4 billion.

  • Managed and allocated the international marketing budget, ensuring high ROI and effective localization of campaigns for individual markets.

Managed strategic partnerships with the agency's key clients and spearheaded the acquisition of new business opportunities.

  • Actively served as a member of the agency's core six-person management board.

Responsible for daily operations and strategic cooperation with the agency's key client (Čokoládovny a.s., part of the Nestlé Group).

Responsible for the acquisition of new and development of existing B2B business partners for the distribution of Mars FMCG products (confectionery, food, pet food).

© 2026 Václav Koucký | Strategic Business Development