{"id":152,"date":"2026-04-08T12:56:08","date_gmt":"2026-04-08T12:56:08","guid":{"rendered":"https:\/\/www.koucky.cz\/?page_id=152"},"modified":"2026-04-13T15:19:30","modified_gmt":"2026-04-13T15:19:30","slug":"kariera-a-praxe","status":"publish","type":"page","link":"https:\/\/www.koucky.cz\/en\/kariera-a-praxe\/","title":{"rendered":"Profesn\u00ed CV"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\tCareer Milestones & Experience\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\n\t\t\n\t\t\t\t\t<\/div>\n\t\t

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Career Break & Professional Development (Sabbatical)<\/strong>
Educational & Personal Activities
10\/2025 \u2013 sou\u010dasnost<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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A planned period dedicated to establishing a new personal base, intensive self-education, and preparing for the next step in my executive career.<\/i><\/p>

  • Intensive upskilling and practical implementation of Artificial Intelligence (AI) tools in strategic and project management.<\/p><\/li>

  • Continuous professional development and analysis of current market trends within the B2B\/B2G segments.<\/p><\/li>

  • Starting Spring 2026: Active market mapping and exploring new opportunities for a return to top-tier executive management.<\/p><\/li>

  • Complex personal relocation, including the coordination of extensive reconstruction works.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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    Marketing, Sales & Business Development Director<\/strong>
    Autronic s.r.o.
    10\/2024 \u2013 09\/2025<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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    Leading importer and distributor of furniture and home decorations serving a network of over 500 local and multinational B2B retailers. Direct reporting line to the company owners.<\/i><\/p>

    • Designed and implemented new sales and marketing processes to drive sustainable growth in the B2B segment.<\/p><\/li>

    • Led the decorations sales team, resulting in a significant increase in overall sales and partner engagement..<\/span><\/p><\/li>

    • Streamlined B2B marketing communication and optimized cross-departmental collaboration.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      Country Manager \/ V\u00fdkonn\u00fd \u0159editel pro \u010cR<\/strong>
      Meteor Motor Tech CR
      03\/2021 \u2013 09\/2024<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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      Led the Czech branch of the Motortech Group (official distributor of Polaris ORV and Indian Motorcycle) with full P&L responsibility. Managed daily operations, strategic B2B\/B2C initiatives, and a team of 15 employees.<\/i><\/p>

      • Increased market share from 3% to 5% within two years in a highly competitive market.<\/p><\/li>

      • Restructured the dealer network (strategic shift from 25% to 70% mono-brand representation), dramatically increasing brand loyalty and profitability.<\/p><\/li>

      • Designed and deployed a highly functional dealer incentive system and optimized corporate processes.<\/p><\/li>

      • Successfully positioned Polaris as the most visible ORV brand within the Czech racing community through targeted sponsorships and brand activation.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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        Independent Strategic Consultant & B2B\/B2G Business Developer<\/strong>
        Freelance \/ Self-Employed
        08\/2015 \u2013 02\/2021<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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        Provided C-level consulting, new market expansion strategies, and business development for technology, security, and industrial companies. Focused on product commercialization and navigating complex B2B\/B2G sales cycles.<\/i><\/p>

        • AirCrew Check (Aviation Security & OSINT):<\/b> Directed B2G business development in the Middle East. Negotiated directly with airport executives and state security agencies (Emirates, Dubai Police).<\/p><\/li>

        • HW group (Industrial IoT):<\/b> Strategic advisor to the CEO regarding the global market strategy of a Czech sensor manufacturer with worldwide distribution.<\/p><\/li>

        • Strategic Tender Consulting:<\/b> Lead strategist working alongside top advertising and communication agencies for major corporate clients.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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          Marketing & Strategy Manager for the Domestic Market<\/strong>
          \u0160KODA AUTO a.s.
          08\/2013 \u2013 07\/2015<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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          Directed product management, strategic planning, and communication for the key domestic market. Led a team (4 direct, >40 indirect reports) with a direct impact on retail and fleet sales for a division generating over CZK 20 billion in revenue (in 2015).<\/i><\/p>

          • Successfully launched key models (\u0160KODA Yeti, Octavia CNG, Fabia, Superb), consistently exceeding KPIs set by the global headquarters.<\/p><\/li>

          • Launched a revolutionary operational leasing program for retail customers (\"\u0160KODA Without Worries\"), exceeding the planned market penetration by more than twofold.<\/p><\/li>

          • Executed massive brand activations, including a strategic partnership with the Czech Olympic Team (Sochi Olympic Park).<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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            Country Manager CZ & SK<\/strong>
            Yamaha Motor Europe N.V.
            01\/2006 \u2013 07\/2013<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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            Full P&L responsibility for the Czech and Slovak branches. Managed business development and the expansion of the dealer network (motorcycles, ATVs, marine) with an annual turnover of approx. CZK 300 million.<\/i><\/p>

            • Negotiated and won a major B2G public tender to supply 70+ motorcycles to the Czech Police.<\/p><\/li>

            • Achieved the #1 market position in new motorcycle registrations (2007) and successfully navigated the network through the economic crisis (2008).<\/p><\/li>

            • Built and stabilized a team from 3 to 15 employees and maintained key relationships with government authorities, media, and the European headquarters.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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              Independent Consultant<\/strong>
              Freelance \/ Self-Employed
              04\/2002 \u2013 12\/2005<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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              Specialized marketing and communication consulting for corporate clients.<\/i><\/p>

              • Key Project: Consulting for the Swiss start-up Poster Consulting International Prague on the strategic implementation of tools for measuring and optimizing the out-of-home (OOH) advertising market in the Czech Republic. Direct reporting to the Swiss owner.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                Executive Director of Marketing<\/strong>
                \u010cesk\u00fd Telecom (now O2)
                01\/2001 \u2013 03\/2002<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                Full P&L responsibility for the marketing operations of the dominant operator's retail division (this division generated approx. 90% of the company's CZK 50 billion revenue at the time).<\/i><\/p>

                • Led and mentored a large department of 50 employees.<\/p><\/li>

                • Managed marketing inputs for corporate business plans and provided methodological oversight for implementation across extensive distribution channels.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                  Marketing Communication Manager for CEE<\/strong>
                  Philips Consumer Electronics
                  08\/1998 \u2013 12\/2000<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                  Directed ATL and BTL communication strategies across the CEE region to support sales volumes exceeding CZK 4 billion.<\/i><\/p>

                  • Managed and allocated the international marketing budget, ensuring high ROI and effective localization of campaigns for individual markets.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                    Client Service Group Director<\/strong>
                    Grey Worldwide
                    09\/1996 \u2013 08\/1998<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                    Managed strategic partnerships with the agency's key clients and spearheaded the acquisition of new business opportunities.<\/i><\/p>

                    • Actively served as a member of the agency's core six-person management board.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                      Account Director<\/strong>
                      McCann Erickson Prague
                      01\/1993 \u2013 08\/1996<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                      Responsible for daily operations and strategic cooperation with the agency's key client (\u010cokol\u00e1dovny a.s., part of the Nestl\u00e9 Group).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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                      Salesman \/ Merchandiser<\/strong>
                      Mars CR\/SR
                      07\/1992 \u2013 01\/1993<\/em> <\/span> <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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                      Responsible for the acquisition of new and development of existing B2B business partners for the distribution of Mars FMCG products (confectionery, food, pet food).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

                      \n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\u00a9 2026 V\u00e1clav Kouck\u00fd | Strategic Business Development\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

                      Kl\u00ed\u010dov\u00e9 miln\u00edky a praxe Zp\u011bt na \u00favod Kari\u00e9rn\u00ed p\u0159est\u00e1vka a profesn\u00ed rozvoj (sabbatical) Vzd\u011bl\u00e1vac\u00ed a soukrom\u00e9 aktivity 10\/2025 \u2013 sou\u010dasnost Pl\u00e1novan\u00e9 obdob\u00ed v\u011bnovan\u00e9 budov\u00e1n\u00ed nov\u00e9ho osobn\u00edho z\u00e1zem\u00ed, intenzivn\u00edmu sebevzd\u011bl\u00e1v\u00e1n\u00ed a p\u0159\u00edprav\u011b na dal\u0161\u00ed krok v exekutivn\u00ed kari\u00e9\u0159e. Intenzivn\u00ed upskilling a praktick\u00e1 implementace n\u00e1stroj\u016f um\u011bl\u00e9 inteligence (AI) do strategick\u00e9ho a projektov\u00e9ho \u0159\u00edzen\u00ed. Pr\u016fb\u011b\u017en\u00e9 odborn\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-152","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/pages\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":101,"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/pages\/152\/revisions"}],"predecessor-version":[{"id":722,"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/pages\/152\/revisions\/722"}],"wp:attachment":[{"href":"https:\/\/www.koucky.cz\/en\/wp-json\/wp\/v2\/media?parent=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}